Sabrina Sheehan, Managing Director of Mission PR, began her PR and Marketing career 20 years ago with Ireland’s leading promoter, MCD. Sabrina spear headed large-scale campaigns in Public Relations and Marketing for 13 years with MCD including major commercial, Arts and youth orientated events such as OXEGEN, Meteor Ireland Music Awards, Cheerios Childline Concerts, Disney On Ice, Cirque Du Soleil, Tutankhamun: His Tomb and His Treasures plus exhibitions, theatre projects, arena & outdoor concerts and festivals with capacities and audiences ranging from 10,000 to 200,000.
After 13 years, Sabrina Sheehan opened Dublin based Mission PR & Communications Ltd. Since 2012, Mission PR have implemented highly successful national Communications campaigns across a range of events in Arts, Music and entertainment alongside Lifestyle brands. An equal love of commercial, musical and cultural projects, Sabrina Sheehan has managed campaigns for lifestyle brands, promoters, cultural, theatre and exhibition producers, filmmakers, international and national record labels right through to personal Public Relations services for private individuals and companies. Some personal highlights include Carlow Arts Festival, New Year’s Festival Dublin, Sea Sessions, Hozier’s Take Me to Church EP and ‘From Eden’ EP, Landmark Production’s Ross O’Carroll Kelly’s Postcards From The Ledge, Ballyturk, The Walworth Farce, Howie the Rookie, The Abbey Theatre’s Ulysses, Gaiety Theatre Pantos and ANU’s critically acclaimed 2016 Programme of events (Sunder, These Rooms) to name a few.
In 2012, Sabrina Sheehan was also engaged by US company G Force Exhibitions as Head of Marketing and PR responsible for 4 concurrent touring exhibitions that visited a variety of territories including Italy, Czech Republic, Romania and Turkey. Sabrina also launched the exhibitions successful education and tourist outreach programme developing materials and strategy for local promoters.
Sabrina was appointed to the board of Dead Centre in 2017. An award winning theatre company based between Dublin and London, their projects have toured around the world, including New York, Russia, Australia, France, Estonia, Holland, Romania, Germany, and across the UK.